Your responsibilities
We seek a highly motivated and experienced Product Marketing Manager to join our global marketing and branding team. In this role, you will be responsible for driving the success of our technologies by developing and executing marketing strategies that resonate with our target audience and drive business growth. The role will include close collaboration with internal cross-functional stakeholders, external strategic business partners, and industry alliances. The role will occasionally interface directly with senior leadership to develop talking points for relevant conferences and panels and other duties as assigned.
- Leverage brand and market research to identify customer needs, market trends, and competitive landscape. Use insights to inform product positioning and messaging.
- Work closely with COM leadership and other departments to implement comprehensive go-to-market strategies for product and project communication, incl. launches and feature releases. Coordinate with cross-functional teams to ensure alignment and successful execution.
- Craft compelling product/technology positioning and messaging that differentiates our products and services. Develop clear and concise value propositions for all relevant target groups.
- Create engaging content for various marketing channels, including, but not limited to, the website, social media channels, email campaigns, events, and marketing collateral.
- Collaborate with the team to help develop and maintain a clear brand voice and style.
- Provide the sales and business development team with the marketing tools and support to position our products effectively. Support the development of sales collateral, presentations, and competitive analysis.
- Work closely with sales, business and product development, and other departments to align marketing efforts with overall business goals, including regular status meetings.
- Track and analyze the performance of marketing campaigns and initiatives. Use data-driven insights to optimize strategies and drive continuous improvement.
- Build and nurture relationships with key partners and customers to gather feedback, testimonials, white papers , speaking opportunities, and case studies for global marketing efforts.
Your profile
- Master’s degree in Marketing, Business, or a related field.
- Minimum of five years of work experience in B2B product marketing or communications-related roles in a similar business environment.
- Proven track record of successfully marketing products.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills in English.
- Proficiency in marketing automation tools and CRM systems; experience with AI tools is a plus.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Thrive in a fast-paced environment; agile and adaptable mindset
- Driven by success ability to meet and exceed targets
- Strong negotiation skills with the ability to close deals
- Customer-centric (internal and external)
- Self-starter delivering results with minimal supervision
Your benefits
As part of the thyssenkrupp group, we offer our employees high level conditions and many benefits:
- performance-related compensation according to collective agreement Metal & Electro NRW
- attractive old-age provision models
- groupwide learning measures
- thyssenkrupp Group health campaigns and programs
At thyssenkrupp nucera, we attach great importance to individual needs - to this end, we are constantly developing as an employer and offer a wide range of benefits for your perfect working-life-balance:
- In an environment characterized by flat hierarchies and a lot of personal responsibility, we create space for individual development.
- We offer further training and support in line with your individual strengths and goals in order to optimally accompany your career path.
- In intercultural and interdisciplinary teams, communication at eye level is our top priority.
- Flexitime, part-time, home office, mobile working abroad: whenever possible, we give you the flexibility you want for your work.
- For the perfect office days, we provide state-of-the-art equipment at our global locations as well as quiet and communal areas for every situation.
- For a potential move to a location near the office, we will support your relocation organizationally and financially - also internationally.
- Your personal business buddy will be at your side during your induction - so new starters quickly get to know the company, the department and their colleagues.
- If that's not enough for you: by working on green hydrogen technologies, we are ensuring clean energy for the future. Be a part of it: new era is you.
Contact
Natalie Hendrich
Head of People Attraction & Acquisition
nca-de-recruiting@thyssenkrupp-nucera.com
+49 231 229727063
