Marketing Lead (all genders welcome)

• Develop and execute global marketing strategies focused on increasing brand awareness, customer acquisition, and revenue in international markets through multi-channel efforts
• Lead region-specific marketing campaigns to enhance brand engagement and generate leads, positioning the company as a leader in metals trading
• Design customer acquisition and retention strategies, utilising CRM tools to optimise customer journeys and drive revenue growth
• Collaborate closely with Product Marketing to align go-to-market strategies with customer acquisition and retention goals
• Integrate customer feedback from marketing initiatives to influence product development and drive product adoption through targeted campaigns
• Oversee paid media and performance marketing efforts, continuously optimising for ROI and campaign performance using data-driven insights
• Plan and execute international webinars, events, and sponsorships to enhance brand visibility and support customer acquisition

• Bachelor’s degree in Marketing, Business Administration, or related field. Master’s degree or MBA preferred
• B2B marketing experience, with a focus on international markets, and a proven track record of launching revenue-driven strategies
• Proven success in launching revenue-driven marketing strategies for market entry and customer acquisition
• Experience collaborating with Product teams to align marketing and product strategies
• Creative mindset & strategic vision, with the ability to execute hands-on
• Excellent collaboration skills to align with cross-functional teams, particularly Product and Revenue
• Proficient in digital marketing, CRM, and marketing automation tools
• Fluent German and English language skills

You don’t match all criteria in our job profil, but you would like to become part of our #GENERATIONTK? Send us your application! We are looking forward to getting to know you!

• Global Impact: Shape the future of an international marketplace with far-reaching influence
• Growth Opportunities: Lead and develop a dynamic, growing team and expand your leadership in new markets
• Innovative Culture: Join a forward-thinking company at the forefront of technology and business growth
• How we work. Flexible working hours, possibility to work remote

Did we spark your interest? We are looking forward to your online application!

Selina Elfert

Sourcing & Recruiting

Tel: +49 173 606 1963